We’re Designing with AI the Future Pop-Up Store in Madrid (Gran Vía)

NomadWave™ is preparing its physical debut in Gran Vía, Madrid, with a store concept that merges minimalism, technology, and culture. This upcoming pop-up store will let visitors discover collections in person and shop online on-site via QR codes, with the support of AI-powered robotic personal shoppers.

A minimalist space, designed to flow

Less noise, more experience. The interior design will follow NomadWave™’s clean aesthetic: neutral materials, warm lighting, and clear pathways to let each garment stand out. Every area will be designed to try, decide, and purchase seamlessly.

On-site online shopping: how QR will work

1. Explore: each item will feature an individual QR code with details on sizes, stock, and drop information.

2. Scan: open the QR with your phone to access the product page.

3. Customize: choose size, variants, or available embroidery options.

4. Checkout: pay securely from your device (card, digital wallet, BNPL).

5. Pick up or receive: choose immediate in-store pick-up or home delivery.

The goal: no lines, no waiting, just full control of your shopping experience—supported by human (and robotic) assistance when needed.

AI-powered robotic personal shoppers

Our assistants will help you:

• Suggest sizes and fits based on your preferences.

• Recommend full looks, mixing capsules like Ibiza [UNVRS], Burning Man, Tomorrowland-inspired, and basics.

• Answer technical questions (fabrics, care, availability).

• Manage pick-ups and deliveries in real time.

They’re powered by AI models trained on NomadWave™’s style guide and brand DNA, with human staff oversight to ensure an authentic and personalized touch.

Technology serving creativity

• Dynamic tags: update stock and drop info in seconds.

• AR-ready: fitting rooms with augmented reality mirrors to visualize combinations.

• Living storefront: curated screens showcasing content from DJs and collaborating artists.

• Responsible metrics: aggregated analytics to improve experiences without invasive tracking.

What to expect inside the pop-up

• Limited, numbered drops with personalization options.

• NomadFest activations: DJ sessions, art, and micro-talks on the calendar.

• Creator zone for collaborations with photographers, stylists, and local artists.

• Pick-up point for online orders with streamlined after-sales support.

Sustainability & smart logistics

Inventory will be optimized through short-batch production and real-time demand-based restocking. Less overproduction, more focus on quality and durability. Deliveries and returns will be managed with eco-conscious packaging and simplified processes.

Timeline & open call

• Opening soon in Gran Vía, Madrid.

• DJs & artists: ongoing call for in-store showcases and NomadFest.

• Retail & venues: partnerships welcome for future residencies across Europe.

Join the Nomad Family

By registering, you’ll gain early access to drops, exclusive invitations to activations, and benefits at the pop-up.